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Leading Change: Developing Your Change Mindset
Change is constant. Whether it’s a shift in your organization or the need to adapt to the ever-changing world around you, change is...

Amy Castro
Jul 31, 20223 min read
Steps to Becoming a More Empathetic Leader
Many people define empathy as the ability to step into someone else's shoes. However as a leader, it's more than that. It is the things...

Amy Castro
Jul 23, 20225 min read


6 Ways to Encourage Employees to Provide Great Customer Service
The world has become a digital marketplace, and businesses must keep up with changing customer expectations if they want to compete with...

Amy Castro
Jul 17, 20223 min read


5 Characteristics of Great Leaders
Let’s face it, being a leader is challenging. Most of us never anticipate when we take on a leadership role the amount of time we’ll...

Amy Castro
Jul 10, 20223 min read
Top Posts from 11 Years of “The Performance Communication Blog”
#As I was sitting here today planning this week’s blog post, I realized that this week is the 11th anniversary of my Performance...

Amy Castro
May 2, 20221 min read
Give ’em the chocolate cake!
A while back, I was shopping in a retail client’s place of business doing some “recon” before preparing a customer communication program...

Amy Castro
Apr 20, 20222 min read
7 things you should never say to your customers.
No matter how hard you try to prevent unhappy customers, there are always going to be times when customers are unhappy with a product or...

Amy Castro
Apr 13, 20223 min read
Easy Steps for Dealing with Difficult Customers
As an avid animal rescuer, I’d rather wrangle a feral cat or deal with an aggressive dog than to face an angry human. Unfortunately, it’s...

Amy Castro
Jan 26, 20224 min read


Achieve all your resolutions by eliminating these 5 words from your vocabulary in 2022
Most people don’t like to make New Year’s Resolutions because they don’t last much past January 10th. However, this year, I challenge you...

Amy Castro
Dec 31, 20212 min read


Read this before sending your annual holiday letter
Several years ago, I mentioned to a friend that I couldn’t stand receiving certain holiday letters because of the things people write in...

Amy Castro
Dec 13, 20213 min read


12 Dos and Don’ts for the Office Holiday Party- Updated for 2021!
Tis the season for holiday events including those at work and in your professional organizations. The office party can be a great time to...

Amy Castro
Dec 6, 20214 min read


Avoid Holidaze: 5 Tips for Coping with Holiday Stress
The holiday season is upon us and even though it’s relatively early, you might already be feeling stressed out, worried, and wishing it...

Amy Castro
Nov 29, 20212 min read


7 topics to avoid if you want to dodge holiday dinner table drama this year
I thought I’d get a jump-start on holiday-themed blogs this year so we can all be prepared for finding the joy in what can sometimes be a...

Amy Castro
Nov 15, 20213 min read


4 Keys to a Meaningful Thank You
Since Thanksgiving a few weeks away, I was thinking about how infrequently we give thanks to the people in our lives. For many families...

Amy Castro
Nov 8, 20213 min read


9 Reasons Why Your Organization Must Have Standard Operating Procedures
Imagine being in the pre-op ward of a hospital and you’re getting ready to have a major surgery. Your surgeon comes by and you ask, “So...

Amy Castro
Nov 1, 20214 min read


Why Supporting a Nonprofit is Good for Business
As many of you may know, I’m the founder and president of a nonprofit, animal-rescue organization. I started Starlight Outreach and...

Amy Castro
Oct 20, 20215 min read


Delegate Like a Boss in 5 Easy Steps
If your plate is overflowing and you struggle to let go of the things on your to-do list, you need to watch this quick, 15-minute...

Amy Castro
Oct 4, 20211 min read
Providing GREAT Customer Service In Difficult Times
I created this video at the beginning of the year to share some quick tips for providing great customer service during challenging times....

Amy Castro
Aug 23, 20211 min read


Answers to the most common questions people ask me
Whether it’s an email received after a workshop or the line of people waiting to ask that burning question after a conference session,...

Amy Castro
Aug 16, 20212 min read


If your team is going back to working from home, you need to read this
I wrote this post in March 2020 thinking, like many of you, that “leading from home” would be a short-term thing. Despite the fact that...

Amy Castro
Aug 9, 20214 min read
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