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4 Reasons Why the Customer is NOT Always Right
The number one most incorrect quote about customer service that is perpetuated time and again, is: “The Customer is Always Right.” WRONG!...

Amy Castro
Jan 27, 20204 min read


Three Reasons Your Meetings Suck . . . the Life Out of Everyone – Poor Facilitation (Part 2 of
How many times have you sat through meetings where discussions got off track, tempers flared, and the meeting ran longer than scheduled?...

Amy Castro
Jul 15, 20193 min read


Choosing the Right Communication Channel
When we want to communicate something to others, one of the most important decisions we have to make after deciding WHAT we want to...

Amy Castro
Feb 25, 20193 min read


Five Steps to Making a Great Virtual First Impression
More and more, the first round of job interviews and initial new client meetings are being conducted virtually via Skype, Google...

Amy Castro
Feb 18, 20193 min read


The Life-Changing Magic of Tidying Up Your Communication
I know I’m lagging behind the trend, but I’ve finally gotten around to reading Marie Kondo’s book, “The Life-Changing Magic of Tidying...

Amy Castro
Feb 4, 20192 min read


14 Words (and Phrases) to Add to Your Vocabulary in 2019
Many people underestimate the power of words to create their reality and to impact the reality of others. Think about it. Remember the...

Amy Castro
Jan 28, 20192 min read


Everyone under 30 is NOT a Millennial: It’s Time to Get to Know Generation Z!
If you’re over 30, you’ve probably made the mistake of trying to dump everyone under 30-ish into the much maligned box called MILLENNIAL....

Amy Castro
Jan 21, 20193 min read


It’s 2019 and time to ban these words from your vocabulary
Most people don’t like to make New Year’s Resolutions because they don’t last much past the second week of January. However, this year, I...

Amy Castro
Jan 7, 20193 min read


10 Communication Gifts You Can Give This Holiday Season
The holiday season is a time when many people turn their attention to giving. Although this should be a joyful process, it is often one...

Amy Castro
Dec 10, 20182 min read


The #1 Key to Customer Service: Give Them The Chocolate Cake
About a week ago, I was shopping in a retail client’s place of business doing some “recon” before preparing a customer service...

Amy Castro
Sep 27, 20182 min read


5 Communication Lessons I Learned From the Worst Puppy in America
Some of you who follow me on Facebook or Twitter know that about a year or so ago, we got a new dog . . . Guinevere who is also known as...

Amy Castro
Aug 15, 20183 min read


10 Communication Gifts You Should Give This Holiday Season
The holiday season is a time when many people turn their attention to giving. Although this should be a joyful process, it is often one...

Amy Castro
Dec 20, 20172 min read
What the pool guy taught me about being courteous
15 years ago, when we put a pool in our backyard, I had the unfortunate honor of being the only person home when they “turned over” the...

Amy Castro
Nov 8, 20172 min read


Why a Crisis is the Best Test of Your Communication and the Worst Time to Find Out It’s Not Wo
While the entire Texas coast is still trying to recover from Hurricane Harvey, many of my clients who were affected by the storm are...

Amy Castro
Oct 11, 20173 min read


Is Your Poor Communication Costing You Dearly?
As a communication fanatic, I may be biased, but I think it’s time people stop taking communication for granted and start adding up the...

Amy Castro
Jul 12, 20172 min read
My Top 10 Favorite Quotes About Communication
As far as I’m concerned, communication is the key to success in everything we do. From our relationships to our work, communication is...

Amy Castro
May 10, 20172 min read


Is it time for a fresh start?
“I’ll start on Monday.” How many times have you heard someone say this or said it yourself? How many times has Monday come and gone...

Amy Castro
Mar 20, 20172 min read


7 Phrases to Avoid if You Don’t Want Customers Getting Fired Up
When it comes to the words you choose, they can either be water or gasoline on the customer’s smoldering emotions. If you’d like to be a...

Amy Castro
Feb 22, 20173 min read


10 Questions You Should Be Asking Your Customers – and Probably Aren’t
Some people mistakenly believe that if customers aren’t complaining, they must be happy. What they don’t realize is most unhappy...

Amy Castro
Feb 15, 20174 min read


30 Customer Service “Fails” that Can Ruin Your Organization’s Reputation
Most companies talk a lot about the importance of customer service, but the actions of their employees don’t reflect that they value...

Amy Castro
Feb 8, 20172 min read
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